PMC Branding
The Personalized Medicine Coalition (PMC), representing innovators, scientists, patients, providers and payers, promotes the understanding and adoption of personalized medicine concepts, services and products to benefit patients and the health system. O2 Lab developed a strategy that allowed PMC to demonstrate their position as a leader in promoting the understanding and adoption of personalized medicine.
goal
Develop a new visual theme to reflect PMC’s advocacy position and project a more modern, progressive image.
