Kalorama Staging Branding
Kalorama Staging is a premier home staging and sale preparation consultancy in the Washington metropolitan region, creating inspiring, market-ready interiors that appeal to a large pool of potential buyers. O2 Lab rebranded the company to communicate a sophistication and elegance appropriate to its high-end client-base. The new modern identity included a logo, stationery package, and website.
The logo mark is inspired by an aerial floor plan. At the center is the letterform “K,” rendered in a highly structural manner, connoting the integrated framework of home staging and the very substantial nature of the company’s work.