Personalized Medicine Coalition
The Personalized Medicine Coalition (PMC), representing innovators, scientists, patients, providers and payers, promotes the understanding and adoption of personalized medicine concepts, services and products to benefit patients and the health system.
Develop a new visual theme to reflect PMC’s advocacy position and project a more modern, progressive image.
PMC’s work is at the forefront of the movement for personalized medicine, but their marketing didn’t capture their position as a leader.
O2 Lab developed a creative strategy that allowed PMC to immediately convey their expertise and importance in this emerging field.
O2 Lab’s comprehensive new branding and marketing platform empowers PMC to now easily communicate with its audience.
PMC saw a 14% increase in membership with a stronger message, better aligned communications, and more impact in their advocacy work.
DIRECTOR OF PUBLIC AFFAIRS, PMC
O2 Lab rebranded our organization, from logo to website to collateral and even our first-ever annual report. What stands out is that they really listen. They not only look at where we’ve been but where we want to be.