Case Study

Personalized Medicine Coalition

The Personalized Medicine Coalition (PMC), representing innovators, scientists, patients, providers and payers, promotes the understanding and adoption of personalized medicine concepts, services and products to benefit patients and the health system.

GOAL
Develop a new visual theme to reflect PMC’s advocacy position and project a more modern, progressive image.

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INSIGHT

PMC’s work is at the forefront of the movement for personalized medicine, but their marketing didn’t capture their position as a leader.

STRATEGY

O2 Lab developed a creative strategy that allowed PMC to immediately convey their expertise and importance in this emerging field.

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SOLUTIONS

O2 Lab’s comprehensive new branding and marketing platform empowers PMC to now easily communicate with its audience.

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IMPACT

PMC saw a 14% increase in membership with a stronger message, better aligned communications, and more impact in their advocacy work.

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TIFFANY HARRINGTON
DIRECTOR OF PUBLIC AFFAIRS, PMC

O2 Lab rebranded our organization, from logo to website to collateral and even our first-ever annual report. What stands out is that they really listen. They not only look at where we’ve been but where we want to be.

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